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Industry perspectives, company milestones, and the ideas shaping the future of flavour. From Southeast Asia’s pioneer flavour house.

InsightsMay 17, 2025

The Rise of Plant-Based Alternatives in Southeast Asia

62% of Southeast Asians are willing to reduce meat consumption. The plant-based market is booming, but taste remains the biggest barrier to repeat purchase.

7 min readRead article

Vanilla ice cream representing clean-label flavours

Insights6 min read

Navigating Sugar Reduction Across ASEAN: What Manufacturers Need to Know

Sugar taxes are now active in Thailand, Malaysia, Philippines, Brunei, Cambodia, and Laos. Singapore's Nutri-Grade system restricts advertising for Grade D products. Reformulation is no longer optional.

May 17, 2025

Insights6 min read

Flavour Preferences Across ASEAN: What the Data Shows

70% of ASEAN consumers will pay more for unique tastes. But what counts as 'unique' varies dramatically from Bangkok to Manila to Jakarta.

May 17, 2025

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