Privacy Policy

Last Updated: April 15, 2025

1. INTRODUCTION

Advanced Flavors & Fragrances Pte Ltd, doing business as VKA, with registration number 201817430C and registered address at 82 Ubi Ave 4, Edward Boustead Centre, #07-01, Singapore (“Company”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.vkaff.com (the “Website”) or engage with us for business purposes. Please read this Privacy Policy carefully. By accessing or using our Website or services, you acknowledge that you have read, understood, and agree to be bound by all terms of this Privacy Policy.

2. DATA PROTECTION OFFICER

We have appointed a Data Protection Officer (“DPO”) who is responsible for overseeing questions regarding this Privacy Policy. If you have any questions or concerns about this Privacy Policy or our privacy practices, or if you wish to exercise your legal rights in relation to your personal data, please contact our DPO using the details below:

Data Protection Officer
 Advanced Flavors & Fragrances Pte Ltd
 82 Ubi Ave 4, Edward Boustead Centre, #07-01
 Singapore
 Email: [email protected]
 Phone: +65 6909 8635

3. PERSONAL DATA WE COLLECT

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped as follows:

3.1. Business Contact Information:

  • Name and job title
  • Company name and business address
  • Business email address and telephone numbers
  • Business fax numbers and other contact details

3.2. Technical Data:

  • Internet protocol (IP) address
  • Browser type and version
  • Time zone setting and location
  • Browser plug-in types and versions
  • Operating system and platform
  • Device information (including device type and mobile network information)

3.3. Usage Data:

  • Information about how you use our Website and services
  • Pages viewed and time spent on pages
  • Click paths and navigation patterns
  • Website features used

3.4. Communication Data:

  • Your preferences in receiving marketing and other communications from us
  • Your communication preferences
  • Records of your correspondence with us

3.5. Transaction Data:

  • Details about products and services you have purchased or inquired about
  • Purchase orders, invoices, and delivery details
  • Payment information (excluding credit card numbers and financial account information)

3.6. Profile Data:

  • Your username and password for our Website (if applicable)
  • Your interests and preferences
  • Your feedback and survey responses

4. HOW WE COLLECT YOUR PERSONAL DATA

We collect personal data about you through various methods:

4.1. Direct Interactions

You may provide us with your personal data when you:

  • Submit inquiry forms or contact forms on our Website
  • Request information about our products or services
  • Create an account on our Website (if applicable)
  • Subscribe to our newsletters or publications
  • Provide feedback or contact us
  • Meet with our representatives at trade shows or business events
  • Enter into a business relationship with us

4.2. Automated Technologies

As you interact with our Website, we may automatically collect Technical Data and Usage Data about your equipment, browsing actions, and patterns. We collect this data by using cookies, server logs, and similar technologies.

4.3. Third Parties

We may receive personal data about you from various third parties, such as:

  • Business partners and distributors
  • Industry databases and information services
  • Publicly available sources, such as company websites and professional networking sites

5. PURPOSES FOR COLLECTING AND PROCESSING PERSONAL DATA

We collect and process your personal data for the following purposes:

5.1. Business Operations

  • To manage our business relationship with you
  • To process and fulfill your inquiries, orders, and requests
  • To provide customer support and respond to your questions
  • To administer and protect our business and Website

5.2. Communications

  • To communicate with you about our products, services, and company updates
  • To send you technical notices, updates, and support messages
  • To notify you about changes to our terms or privacy policy

5.3. Marketing and Promotion

  • To deliver relevant content and advertisements to you
  • To measure or understand the effectiveness of the advertising we serve
  • To invite you to events, webinars, or trade shows

5.4. Business Development

  • To develop new products and improve our existing offerings
  • To conduct market research and analysis
  • To gather feedback on our products and services

5.5. Compliance and Security

  • To comply with legal obligations and regulatory requirements
  • To enforce our terms, conditions, and policies
  • To detect, prevent, and address technical issues, fraud, and security breaches

6. LEGAL BASIS FOR PROCESSING PERSONAL DATA

We process your personal data in accordance with the Singapore Personal Data Protection Act (PDPA) and on the following legal bases:

6.1. Consent

  • Where you have given clear consent for us to process your personal data for a specific purpose

6.2. Contractual Necessity

  • Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into such a contract

6.3. Legitimate Interests

  • Where processing is necessary for our legitimate interests or the legitimate interests of a third party, except where such interests are overridden by your fundamental rights and freedoms

6.4. Legal Obligation

  • Where processing is necessary for compliance with a legal obligation to which we are subject

6.5. Vital Interests

  • Where processing is necessary to protect your vital interests or the vital interests of another person

7. DATA SHARING AND DISCLOSURE

We may share your personal data with the following categories of recipients:

7.1. Internal Parties

  • Our employees, contractors, and affiliated companies who need access to your personal data to perform their job functions

7.2. External Third Parties

  • Service providers who provide IT, system administration, marketing, and other services
  • Professional advisers including lawyers, bankers, auditors, and insurers
  • Tax, regulatory, and other authorities who require reporting of processing activities in certain circumstances
  • Business partners, suppliers, and subcontractors to the extent necessary to fulfill our obligations to you

7.3. Third Parties in Connection with Business Transfers

  • In the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, your personal data may be transferred to our successor or assign

7.4. Disclosure for Legal Purposes

  • We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency)
  • To enforce our Terms and Conditions or other agreements
  • To protect and defend the rights or property of the Company
  • To prevent or investigate possible wrongdoing in connection with the Website or our services
  • To protect the personal safety of users of the Website or the public

8. INTERNATIONAL TRANSFERS

We may transfer, store, and process your personal data in countries other than Singapore. Whenever we transfer your personal data outside of Singapore, we ensure a similar degree of protection is afforded to it by implementing appropriate safeguards.

These safeguards may include:

  • Data transfer agreements incorporating standard contractual clauses approved by the relevant authorities
  • Ensuring that recipients in other countries are subject to data protection laws that provide an adequate level of protection
  • Obtaining your specific consent for the transfer (where required)

9. DATA SECURITY

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. These measures include:

  • Encryption of sensitive data
  • Secure access controls and authentication mechanisms
  • Regular security assessments and penetration testing
  • Staff training on data protection and security
  • Physical and technical safeguards

In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

10. DATA RETENTION

We will retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider:

  • The amount, nature, and sensitivity of the personal data
  • The potential risk of harm from unauthorized use or disclosure
  • The purposes for which we process the data and whether we can achieve those purposes through other means
  • The applicable legal, regulatory, tax, accounting, or other requirements

In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

11. YOUR LEGAL RIGHTS

Under the PDPA and other applicable data protection laws, you have certain rights in relation to your personal data:

11.1. Right to Access

  • You have the right to request access to your personal data that we hold about you and to receive a copy of such personal data.

11.2. Right to Correction

  • You have the right to request correction of any inaccurate or incomplete personal data that we hold about you.

11.3. Right to Withdraw Consent

  • Where we rely on consent as the legal basis for processing your personal data, you have the right to withdraw that consent at any time.

11.4. Right to Object

  • You have the right to object to the processing of your personal data in certain circumstances.

11.5. Right to Data Portability

  • In certain circumstances, you may request that we transfer your personal data to another organization or directly to you.

11.6. Right to Lodge a Complaint

  • You have the right to lodge a complaint with the Personal Data Protection Commission (PDPC) in Singapore if you believe that we have violated your rights under the PDPA.

To exercise any of these rights, please contact our DPO using the contact information provided in Section 2. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data or to exercise any of your other rights. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

12. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to track the activity on our Website and hold certain information.

Cookies are files with a small amount of data that may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Website.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.

Types of cookies we use:

  • Essential Cookies: Necessary for the operation of our Website and its basic functions
  • Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our Website
  • Functionality Cookies: Used to recognize you when you return to our Website
  • Targeting Cookies: Record your visit to our Website, the pages you have visited, and the links you have followed

13. THIRD-PARTY WEBSITES

Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

14. CHILDREN’S PRIVACY

Our Website and services are not intended for individuals under the age of 18 (“Children”). We do not knowingly collect personal data from Children. If you are a parent or guardian and you are aware that your Child has provided us with personal data, please contact us immediately. If we become aware that we have collected personal data from Children without verification of parental consent, we will take steps to remove that information from our servers.

15. CHANGES TO THIS PRIVACY POLICY

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Your continued use of our Website after we post any modifications to the Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

16. CONSENT TO PROCESSING AND TRANSFER OF INFORMATION

By using our Website and providing us with your personal data, you consent to the collection, use, processing, and transfer of your information in accordance with this Privacy Policy, including transfers to other countries that may have different data protection laws than those of Singapore.

17. GOVERNING LAW AND DISPUTE RESOLUTION

This Privacy Policy shall be governed by and construed in accordance with the laws of Singapore. Any dispute arising out of or in connection with this Privacy Policy, including any question regarding its existence, validity, or termination, shall be referred to and finally resolved by arbitration in Singapore in accordance with the Arbitration Rules of the Singapore International Arbitration Centre (“SIAC Rules”) for the time being in force, which rules are deemed to be incorporated by reference in this clause.

By using our Website, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your personal data as described herein.

For any questions or concerns about this Privacy Policy, please contact our Data Protection Officer at [email protected].