Fat Reduction Technologies
Fat Reduction Technologies
Across the world, Millennial, middle-aged and older consumers are thinking about how they can spend more of their lives feeling healthy and happy.
And with the global population ageing rapidly – particularly in Asia-Pacific – more consumers now understand that nutrition plays a crucial role in their cognition, physical health and overall wellbeing.
So consumers in Asia-Pacific are looking for products which are lower in fat, particularly the saturated kind. 60% of Chinese consumers aged 40-59 are worried about developing cardiovascular disease later in life.
Appealing to Millennial and middle-aged consumers is also key to winning market share for older consumers, since these groups often choose products for their parents. 61% of Thai consumers aged 71 and older rely on their children to make most of their food and drink purchase decisions.
Maintaining the same rich, indulgent mouthfeel of high-fat snacks, desserts and ready meals, with a cleaner label, is the way to differentiate in crowded categories.
Innovate and reformulate for healthy ageing with VKA
VKA’s innovative portfolio of fat reduction technologies – developed entirely in-house – help you meet those expectations from Millennial, middle aged and older consumers while retaining the rich, familiar mouthfeel they know and love.
“Asian consumers want the best of both worlds: products that taste indulgent but support their health goals. Our fat reduction solutions maintain the creamy, rich textures people love while significantly lowering fat content – especially important for the growing health-conscious segment.”
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