It’s the satisfying crunch of a freshly baked baguette, the smooth, buttery creaminess of avocado or the soft, gelatinous bite of a mochi: when it comes to sensory experiences, texture is just as important as taste.

As consumer preferences continue to evolve and innovation in many categories becomes more challenging, textures are a way to differentiate savoury, snack and dessert/sweet products to win bigger market share.