Now, successful food and beverage innovation isn’t just about taste and aroma. In an era where it’s never been harder to capture consumers’ attention, producers must appeal to the eyes as well as the taste buds.

Vibrant colours – especially those reminiscent of nature – are crucial to developing a TikTok-worthy innovation and standing out on the shelf. VKA’s palette of colours help you be different in busy categories and win market share – while remaining compliant in all your target markets.

Our all-natural portfolio, free from any artificial components and 100% compliant, encompasses both synthetic and natural colours which retain their stability and consistency under almost all processing conditions.