Sugar Reduction Technologies
Sugar Reduction Technologies
Today’s consumers want it all. In Asia, 8 of out of 10 consumers are open to or looking for reformulated, healthier products – but not at the expense of great taste.
And artificial sweeteners just won’t cut it. 31% of consumers actively search for them on the label – and will avoid them at all costs. So the food and beverage products that win the biggest market share – particularly snacks – need both premium, natural flavour and a proven health claim on the label.
Redefine the possible with VKA
Our Sugar Reduction technologies, rooted in 50 years of R&D on flavour science, help you enhance the intense, sweet flavour experiences consumers prefer, without the sugar itself. Meticulously engineered to interact optimally with the product’s ingredient matrix, VKA flavours function as high-intensity sweeteners while neutralising undesirable notes.
“Consumers are looking for the perception of sweetness with a clean label and premium flavours – particularly in the soft beverage category. VKA’s extensive portfolio of sweeteners, sugar substitutes and flavour enhancers help you create that sensation and come out on top.”
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